Who are we

People, all around the globe, are waking up to the importance of following healthy habits within their lives. They are sticking to an essential motto that fitness and wellness make us live better and happier.

In 2013, we researched the Saudi market, seeking opportunities to become the leading health, fitness, and wellness company in the Kingdom.

Now, Al Hayat Investments Co. is a growing holding company with four subsidiaries that actively and continuously work to set people on the path of living in a better community.

Over 100 business partners

Four companies

Over 100 customers

2013

Al Hayat Investments Co. started out in Riyadh to bring well-established international fitness and wellness brands that offer quality and innovative products to the Saudi Arabian market and provide the community with ultimate solutions to health challenges. 

Our story

2014

Al Hayat Investments Company launched SPORTA in 2014 as a company that provides supreme sports and fitness solutions to businesses within Saudi Arabia. SPORTA quickly started to support and implement new ideas and development plans for health and fitness businesses. The company grew and it was time to embrace even more growth.

This is SPORTA

2015

By 2015, Al Hayat Investments Company had established a firm reputation and substantial market share in the fitness market through SPORTA’s success. Looking for new ways to spread its wings, it ventured into the wellness industry with the launch of Blue Constructions Company. The new company would soon provide superior quality wellness solutions to the market such as pools, fountains, water features, and spa furniture in addition to other solutions.

A growing reputation

2016

With the growing demand for fitness and wellness products and services, it was time to expand across the Kingdom of Saudi Arabia throughout the following years. Thus, in 2016 the two existing subsidiaries at that time started covering all regions of Saudi Arabia with their products and services. A year later, two more branches were added to the Riyadh branch. One in the western region in Jeddah and the other in the eastern region in Khobar. The company’s headquarters and major warehouse remain in Riyadh.  

National expansion

2020

Come 2020, FAA was launched as an e-commerce website to begin serving customers online. Al Hayat Investments Co. had implemented industry-leading inventory management and order fulfilment capabilities to provide a seamless shopping experience both online and in stores. In the years to come, the company would greatly enhance the features and functionality of its website by offering free shipping and returns within Saudi Arabia in addition to various payment options.

The digital transfroatmion

Also in 2020, Al Hayat Investments Co. created a new concept to make quality equipment accessible to everyone. It goes by the name of RE-NEWED+. The company purchases used fitness equipment from the market, refurbishes it, and resells it at affordable prices. This allows customers to save up to 70% on their fitness budgets and acquire high-quality equipment.

Quality made affordable

2021

Extraordinary partnerships

At the start of 2021, Al Hayat Investments Co. entered several strategic alliances. The most prominent being a joint venture with Tarek Amer Group Investments Co. to combine the experience of two industry leaders for a powerful workforce and expand project business in the region. In the years to come Al Hayat Investments Co. will look for international expansion into new markets. 

OUR VALUES

With great health comes great productivity.

Courage

We demonstrate courage through our actions, we work for change where it’s needed, and we inspire people and institutions to be better.

Integrity

We act with integrity, accountability, and transparency to guide us and ensure we learn and evolve.

Respect

We honor the knowledge of the people and work to secure them with the best solutions.

Collaboration

We deliver impact at the scale of the challenges we face through the power of collective action and innovation.

OUR GOALS

We work for a better tomorrow.

Here at Al Hayat Investments Co., we are working for the benefit of people and communities.

Working alongside internationally recognized brands, we are encouraging people to adopt a new and positive direction for the community - one where both prosper.

Our main goal is to provide the best and most complete fitness and wellness solutions that make life better and healthier for everyone.

  • Khalid Alhaqbani

    Chairman / Co-founder

  • Adel Alkadi

    Chief Executive Officer

  • Lamya Alkadi

    Vice president of strategy and planning

  • Saad Almasoud

    Vice president of Operation