Who are we
Established in 2013, Alhayat Investment Co. has rapidly ascended to a prominent position within the wellness and fitness sector. Our unwavering commitment to both quality and innovation sets us apart in an industry that demands excellence.
At Alhayat Investment Co., we recognize the dynamic nature of our clients’ needs. To address these evolving demands, we’ve proactively diversified our portfolio. This strategic approach enables us to offer a comprehensive range of solutions that cater to the diverse requirements of our clients.
Our dedication to quality extends beyond mere products and services; it encompasses an entire ethos of wellness and fitness. Through a combination of cutting-edge innovation and a steadfast commitment to excellence, we strive to exceed the expectations of our clients.
As a leading player in the industry, Alhayat Investment Co. continues to be at the forefront of shaping the future of wellness and fitness. Our ongoing pursuit of excellence ensures that we remain a trusted partner for those seeking unparalleled quality and innovation in their journey towards well-being.
Vision
To be at the forefront of the health and fitness industry by offering a comprehensive range of products and services that are designed to enhance physical well-being and foster a healthier society. Through a focus on excellence, customer satisfaction, and geographic expansion, we strive to create lasting value for our customers and partners.
Mission
To enhance the fitness and wellness experience by providing innovative, high-quality solutions through strategic partnerships, exceptional customer service, and sustainability initiatives. We aim to contribute to a healthier lifestyle for individuals and communities across the Kingdom.
Company History
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In 2013 - Company Establishment
Established in 2013, Alhayat Investment Co. has rapidly ascended to a prominent position within the wellness and fitness sector. Our unwavering commitment to both quality and innovation sets us apart in an industry that demands excellence.
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In 2013 - Sporta Brand Establishment
Established in 2013, our flagship brand, it’s dedicated to providing cutting-edge B2B fitness solutions. As leading distributors of state-of-the-art fitness equipment, we have strategically partnered with gyms to redefine the workout experience.
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In 2015 - Spa Business Launch
In 2015, we designed and established spa centers from the ground up, offering a luxurious experience for body and mind care, enhancing clients' comfort and well-being.
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In 2017 - Pools MEP Business Launch
In 2017, we launched our mechanical, electrical, and plumbing (MEP) business, adding a new dimension to our expertise in fountain design and installation, and expanding our services to meet the needs of integrated construction projects.
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In 2019 - Blue Brand Registration
In 2019, we specialize in the electromechanical aspects of swimming pools, fountains, waterfalls, and sanitary solutions for homes, sports facilities, hotels, and health resorts
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In 2019 - Protein Business Launch
In 2019, we launched our protein business, marking a significant expansion of our expertise and product offerings to include high-quality protein solutions, catering to the growing demand for nutrition and health products in the market.
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In 2020 - Faa Online Launch & Registration
In 2020, we bridge fitness aspirations and the right equipment, offering a comprehensive range of products through B2C and e-commerce. Committed to empowering fitness enthusiasts, we ensure access to the tools they need to achieve their goals.
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In 2020 - Faa Retail Launch & Registration
In 2020, Faa Retail was launched, and it is part of the renowned Saudi retail companies. We offer our products in collaboration with distinguished retail companies such as Virgin Mega Store, Ennahdi, Amazon, Noon, and others, making us an excellent choice for all your needs.
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In 2024 - Achieved ISO 9001:2015 Certification!
In 2024, we proudly achieved ISO 9001:2015 certification, a testament to our commitment to excellence. This milestone underscores our dedication to maintaining high standards of quality in all our endeavors.
2013
Al Hayat Investments Co. started out in Riyadh to bring well-established international fitness and wellness brands that offer quality and innovative products to the Saudi Arabian market and provide the community with ultimate solutions to health challenges.
Our story
2014
Al Hayat Investments Company launched SPORTA in 2014 as a company that provides supreme sports and fitness solutions to businesses within Saudi Arabia. SPORTA quickly started to support and implement new ideas and development plans for health and fitness businesses. The company grew and it was time to embrace even more growth.
This is SPORTA
2015
By 2015, Al Hayat Investments Company had established a firm reputation and substantial market share in the fitness market through SPORTA’s success. Looking for new ways to spread its wings, it ventured into the wellness industry with the launch of Blue Constructions Company. The new company would soon provide superior quality wellness solutions to the market such as pools, fountains, water features, and spa furniture in addition to other solutions.
A growing reputation
2016
With the growing demand for fitness and wellness products and services, it was time to expand across the Kingdom of Saudi Arabia throughout the following years. Thus, in 2016 the two existing subsidiaries at that time started covering all regions of Saudi Arabia with their products and services. A year later, two more branches were added to the Riyadh branch. One in the western region in Jeddah and the other in the eastern region in Khobar. The company’s headquarters and major warehouse remain in Riyadh.
National expansion
2020
Come 2020, FAA was launched as an e-commerce website to begin serving customers online. Al Hayat Investments Co. had implemented industry-leading inventory management and order fulfilment capabilities to provide a seamless shopping experience both online and in stores. In the years to come, the company would greatly enhance the features and functionality of its website by offering free shipping and returns within Saudi Arabia in addition to various payment options.
The digital transfroatmion
Also in 2020, Al Hayat Investments Co. created a new concept to make quality equipment accessible to everyone. It goes by the name of RE-NEWED+. The company purchases used fitness equipment from the market, refurbishes it, and resells it at affordable prices. This allows customers to save up to 70% on their fitness budgets and acquire high-quality equipment.
Quality made affordable
2021
Extraordinary partnerships
At the start of 2021, Al Hayat Investments Co. entered several strategic alliances. The most prominent being a joint venture with Tarek Amer Group Investments Co. to combine the experience of two industry leaders for a powerful workforce and expand project business in the region. In the years to come Al Hayat Investments Co. will look for international expansion into new markets.
OUR VALUES
With great health comes great productivity.
Courage
We demonstrate courage through our actions, we work for change where it’s needed, and we inspire people and institutions to be better.
Integrity
We act with integrity, accountability, and transparency to guide us and ensure we learn and evolve.
Respect
We honor the knowledge of the people and work to secure them with the best solutions.
Collaboration
We deliver impact at the scale of the challenges we face through the power of collective action and innovation.
OUR GOALS
We work for a better tomorrow.
Here at Al Hayat Investments Co., we are working for the benefit of people and communities.
Working alongside internationally recognized brands, we are encouraging people to adopt a new and positive direction for the community - one where both prosper.
Our main goal is to provide the best and most complete fitness and wellness solutions that make life better and healthier for everyone.
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Khalid Alhaqbani
Chairman / Co-founder
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Adel Alkadi
Chief Executive Officer
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Lamya Alkadi
Vice president of strategy and planning
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Saad Almasoud
Vice president of Operation