About Us

Who We Are

People all around the globe are waking up to the importance of following healthy habits within their lives. They are sticking to an essential motto that fitness and wellness make us live better and happier.

In 2013, we researched the Saudi market, seeking opportunities to become the leading health, fitness, and wellness company in the Kingdom. Now, Al Hayat Investments Co. is a growing holding company with four subsidiaries that actively and continuously work to set people on the path of living in a better community.












Business Partners

Our Story


Our start

Al Hayat Investments Co. started out in Riyadh to bring well-established international fitness and wellness brands that offer quality and innovative products to the Saudi Arabian market, and provide the community with ultimate solutions to health challenges.


This is SPORTA

Al Hayat Investments Co. launched SPORTA in 2014 as a company that provides supreme sports and fitness solutions to businesses within Saudi Arabia. SPORTA quickly started to support and implement new ideas and development plans for health and fitness businesses. The company grew and it was time to embrace even more growth.


A growing reputation

By 2015, Al Hayat Investments Co. had established a firm reputation and substantial market share in the fitness market through SPORTA’s success. Looking for new ways to spread its wings, it ventured into the wellness industry with the launch of Blue Constructions Company. The new company would soon provide superior quality wellness solutions to the market such as pools, fountains, water features, and spa furniture in addition to other solutions.


National expansion

With the growing demand for fitness and wellness products and services, it was time to expand across the Kingdom of Saudi Arabia throughout the following years. Thus, in 2017 the two existing subsidiaries at that time started covering all regions of Saudi Arabia with their products and services. A year later, two more branches were added to the Riyadh branch. One in the western region in Jeddah and the other in the eastern region in Khobar. The company’s headquarters and major warehouse remain in Riyadh.


The digital transformation

Come 2020, FAA was launched as an e-commerce website to begin serving customers online. Al Hayat Investments Co. had implemented industry-leading inventory management and order fulfillment capabilities to provide a seamless shopping experience both online and in stores. In the years to come, the company would greatly enhance the features and functionality of its website by offering free shipping and returns within Saudi Arabia in addition to various payment options.


Quality made affordable

Also in 2020, Al Hayat Investments Co. created a new concept to make quality equipment accessible to everyone. It goes by the name of RE-NEWED+. The company purchases used fitness equipment from the market, refurbishes it, and resells it at affordable prices. This allows customers to save up to 70% on their fitness budgets and acquire high-quality equipment.


Extraordinary partnerships

At the start of 2021, Al Hayat Investments Co. entered several strategic alliances. The most prominent being a joint venture with Tarek Amer Group Investments Co. to combine the experience of two industry leaders for a powerful workforce and expand project business in the region. In the years to come Al Hayat Investments Co. will look for international expansion into new markets.

Our Values

We believe in the importance of health, fitness, and wellness for a more productive and happy community, and from that belief we create the ultimate solutions to realize Vision 2030.

We celebrate health among the people, partners, and communities with whom we work. Across the many individuals and cultures that represent Al Hayat Investments Co., we are unified by one common set of values.

Our Values

With great health comes great productivity.

Courage: We demonstrate courage through our actions, we work for change where it’s needed, and we inspire people and institutions to be better.

Integrity: We act with integrity, accountability, and transparency to guide us and ensure we learn and evolve.

Respect: We honor the knowledge of the people and work to secure them with the best solutions.

Collaboration: We deliver impact at the scale of the challenges we face through the power of collective action and innovation.

Our Goals

Here at Al Hayat Investments Co., we are working for the benefit of people and communities.

Working alongside internationally recognized brands, we are encouraging people to adopt a new and positive direction for the community - one where both prosper.

Our main goal is to provide the best and most complete fitness and wellness solutions that make life better and healthier for everyone.

SPORTA Teamwork

We work for a better tomorrow.

Management Team

Meet our key directors and the driving force behind Al Hayat Investments Co.

Khalid Al Haqbani


An entrepreneur with vast experience in creating businesses and investment opportunities in the fitness and F&B industry.

With over 20 years of experience in the fitness industry, as co-founder of Body Masters & Fitness Time, he found in Al Hayat Investments Co. a golden opportunity to continue his achievements.

Adel Al Kadi

Mr. Adel Alkadi Photo

After years of experience in the military industry as a Project Manager and Business Developer, Adel Al Kadi is now the CEO of Al Hayat Investments Co. and actively studying the market to look for new trends and growth opportunities.

Lamya Al Kadi

Lamya Alkadi Vice President Al Hayat Investments Co.

Lamya was raised to believe that the impossible can happen with the power of change, great will, and patience. With over 10 years of experience in establishing and running startups, she won the Young Entrepreneurship Award in 2015 from the Council of Saudi Chambers.

Al Hayat Investments Co. is her new adventure. She joined in 2019 to fulfill the company's vision and hers.

Saad Masoud

Saad Masoud

Saad has over 10 years of experience in Project, Programs, Portfolio Management, and PMO implementation.

He joined Al Hayat Investments Co. in 2021 after having successfully worked on major undertakings in both the private and public sectors of the Ministry of Defense and financial institutions.